For immediate release
got kids! LA –
the most complete directory for kids’ activities, stores, services and more in Los Angeles
The second edition of got kids! L.A. comes out December 2007 and will be distributed through December 2008. This hip, annual directory features 1,500 listings of cool kids’ products, services, programs, activities & outings, resources & services throughout the Greater Los Angeles area. There is nothing like it!
Unlike other available publications, this spiral bound book is non-disposable and comprehensive so it can be referred to again and again throughout the year. got kids! LA focuses on kids aged 2-13 and includes over 100 categories ranging from party entertainers, organic kids products and cool clothing stores to music classes, free fun and seasonal activities. Plus, it’s stylish, functional and easily portable. The second edition of got kids! LA features color advertising and includes a special tabbed section just for coupons and savings. The website is also scheduled to go live in early 2008.
For its premiere edition, got kids! LA partnered with some of its key advertisers including American Girl Place, Whole Foods Markets and the Geffen Playhouse, to launch the book at The Grove Los Angeles where over 250 families received complimentary copies of the directory, giveaways from sponsors and enjoyed entertainment from Rhythm Child and Party Faces.
got kids! LA is published by two Los Angeles moms, Dina Appleton and Kristy Cox. As busy professional moms, they were looking for a comprehensive, non-disposable resource for their families. When they couldn't find one in the marketplace, they decided to publish it themselves. They teamed up with marketing guru, Tanya Morrow, and together launched a fabulous new resource. The directory is currently available at select children’s bookstores and boutiques around town, as well as on amazon.com.
For additional information or regarding advertising and/or listing opportunities, contact Tanya Morrow, Vice President of Marketing and Sales or the general mailbox.